What Should I Buy? The Keurig vs. the Tassimo

The Keurig and the Tassimo are probably two of the most well-known single serve coffee brewing machines in the market today.  In general, both the Tassimo and the Keurig brewers rely on a microprocessor to manage the volume and temperature of the brew. This means that these machines are both essentially “smart”, which is part of the reason why they are in direct competition with each other. Although they are similar, Keurig is the clear front-runner in the market and for good reason.

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  Tassimo Keurig
Cost   $ 70.00 - $ 200.00
$0.31 to $1.12 per Tassimo disk
$ 170.00 – $230.00
$ 0.90 – $ 0.60 per Keurig cup 
Flavours 25-40 flavours  250+ flavours
Brewing Options  T-Disks brew your coffee ready to go (can include dairy)  Have the choice of how to brew and customize yourself

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The Keurig brews coffee, tea, and hot chocolate, all of which are offered in K-Cups. K-Cups are small cups with a filter that contain you desired coffee grinds, loose tea, or hot chocolate power. All K-Cups come in 6, 8, and 10 ounce sizes so that you have the option of brewing small or large cups. To operate, you simply place the K-Cup into the machine, which then pokes a hole in the top and bottom of the pod, and forces hot water through it until your desired beverage is ready.


The Tassimo has the ability to make espressos, lattes, hot chocolate, tea, coffee, and cappuccinos because of its barcode system. Each Tassimo pod, also known as a T-Disc, has a special barcode that tells the machine how to brew by adjusting its water temperate, strength, and amount (Keurig vs. Tassimo- The Ultimate Showdown, 2012). While this brewing system is more complex and sophisticated than the Keurig’s, it is definitely not a deal breaker
Within the last year Starbucks, who originally had an exclusive contract with Tassimo, switched their allegiance and supplies to Keurig. Now Keurig is the only single cup coffee machine that can offer its customers genuine Starbucks coffee (Gulli, 2011). The fact that this coffee mogul decided it was in its best interest to ally itself with Keurig shows just how superior this machine is to the Tassimo. The Keurig offers over 200 different varieties of coffee, tea, and hot chocoloate while the Tassimo only has 40 options for its customers to choose from. Not only does Keurig offer a better selection, but it also offers it at a better price. One K-Cup equals out to about 40 cents a cup whereas one T-Disc costs 56 cents a cup. And in order to make the specialty drinks it boasts about it takes two cups with a price tag of $1.12 each (Keurig vs. Tassimo- The Ultimate Showdown, 2012). Not only is this more expensive but it’s less environmentally friendly. Keurig offers reusable K-Cups to help decrease your carbon footprint, something which Tassimo has yet to do.
While the Tassimo has a more sophisticated operating system than the Keurig is comes with quite a few set backs. Because each barcode dictates how each cup will be brewed you have almost no control over how large or small you want your portion sizes to be. Attempting to override the pre-programmed cycles can be difficult and awkward and often results in a mess (Paajanen, 2012). The Keurig only takes one minute to brew from the second you start heating the water to when you have a cup of coffee or tea in your hand. In comparison the Tassimo’s brewing time is double that. The Keurig also brews quietly, while the Tassimo is known for being noisy, and is much easier to clean at the end of the brewing process (Keurig vs. Tassimo- The Ultimate Showdown, 2012).
When it comes down to it the Keurig is superior to the Tassimo. It’s cleaner, faster, a much more convenient. There are a variety of models to choose from that suit your needs and budget, you can spend as little or as much as you please. Keep that in mind the next time you’re in the market for a new coffee machine. 


Call 519-579-1276 or click the button below for more information! 

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Gulli, C. (2011, September 28). The bitter battle between Tassimo and Keurig. Macleans. Retrieved September 8, 2012, from http://www2.macleans.ca/2011/09/28/one-cup-of-frustration/

Keurig vs. Tassimo- The Ultimate Showdown. (n.d.). HubPages. Retrieved September 8, 2012, from http://sabrani44.hubpages.com/hub/Keurig-vs-Tassimo-The-Ultimate-Showdown

Paajanen, S. (n.d.). Tassimo Coffee Maker by Bosch. About Coffee . Retrieved September 8, 2012, from http://coffeetea.about.com/od/equipment/gr/tassimobosch.htm